AI Usage in Indonesia: What the Data Reveals About Adoption, Usage Patterns, and Integration Readiness
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Recent Projects and Selected Works
Graphie developed an internal gamification platform for PLN, designed to deliver an engaging and interactive learning experience for employees across all departments. By embracing a learning through play approach, the platform transforms corporate training into an enjoyable experience while effectively introducing PLN's corporate culture, work ethics, core values, vision, and mission.
The platform features a collection of interactive mini games with varying levels of excitement and difficulty, including Snakes & Ladders, Fruit Ninja-inspired games, Quiz Challenges, Dance Dance Revolution-style rhythm games, and many other engaging activities.
Each mini game is designed with unique mechanics and objectives, yet all share a common purpose: helping employees better understand and internalize the company's values in a fun, memorable, and interactive way.
To encourage continuous participation and healthy competition, the platform includes a real-time leaderboard where employees can compete with colleagues across the organization. A reward system recognizes top performers by awarding Special Achievement Badges to employees who maintain a Top 3 ranking for three consecutive weeks, motivating long-term engagement and consistent learning.
The dashboard provides detailed insights, including total playtime per employee, average playtime for each mini game, engagement statistics by division, the most and least popular games, quiz performance with correct versus incorrect answer ratios, monthly play frequency, and device usage analytics showing the most and least frequently used smartphones, tablets, and desktop devices.
These data-driven insights allow PLN to measure employee participation, evaluate learning effectiveness, identify engagement trends, and continuously optimize future gamification strategies based on real user behavior.
PLN is Indonesia’s leading energy solutions provider, with a vision to become a global company and the top choice for customers. Committed to delivering reliable and innovative electricity services, PLN continuously improves accessibility to efficient energy solutions.
Graphie designed digital assitants to introduce PLN's chatbot, creating some young friendly, helpful and unique characters. With an engaging and communicative visual approach, the design strengthens the chatbot’s identity as a digital assistant ready to help customers with electricity-related information and services.
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