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Uncovering ideas, insights, and stories behind the technology that helps businesses continue to grow and adapt

Spending Big on Social Media Ads but Sales Are Still Low? Check the Facts First

Spending Big on Social Media Ads but Sales Are Still Low? Check the Facts First

Have you spent millions on Instagram, Facebook, or TikTok ads, only to find that sales are still below expectations? Before concluding that social media advertising does not work, take a step back. The real question is not “Are social med...
  • 07 Oct 2026

general.latest

Real-Time Updates That Matter

Why Does Your Website Need Maintenance? It’s More Than Just Keeping It Online
Technology
  • Oct 07, 2026

Why Does Your Website Need Maintenance? It’s More Than Just Keeping It Online
Many businesses consider a website project complete once the website is launched and accessible. However, a website is not like a brochure that can be created once and left untouched for years. Techno...
The Hidden Economy Inside Homes: When Homes Become Digital Businesses
Digital Business
  • Aug 24, 2026

The Hidden Economy Inside Homes: When Homes Become Digital Businesses
Behind millions of homes across Indonesia, an economic transformation is quietly taking place. There are no storefronts, office towers, or prominent business signs. Yet inside bedrooms, living rooms, ...
Chatbot vs Human Customer Service: What Do Indonesian Consumers Really Prefer?
Chatbot vs Human Customer Service: What Do Indonesian Consumers Really Prefer?
As AI Gets Smarter, Do Indonesian Consumers Really Prefer Being Served by Chatbots? A few years ago, customer service chatbots were often associated with rigid responses such as, “Sorry, I do...
general.latest

Real-Time Updates That Matter

How to Become a Content Creator: A Complete Guide for Beginners
Digital Business
  • Aug 21, 2026

How to Become a Content Creator: A Complete Guide for Beginners
Becoming a content creator may look simple from the outside. Make a video, upload it to social media, gain followers, and eventually make money. In reality, content creation requires creativity, consi...
Meta’s AI Glasses Can See What We See. Is That Amazing or Alarming?
Technology
  • Aug 19, 2026

Meta’s AI Glasses Can See What We See. Is That Amazing or Alarming?
Imagine walking through a foreign city and seeing a sign written in a language you do not understand. Instead of taking out your smartphone, you simply ask your glasses, “What does this mean?&rd...
Just Lost Your Job? Here Are 10 Digital Jobs You Can Learn from Scratch
Digital Business
  • Aug 19, 2026

Just Lost Your Job? Here Are 10 Digital Jobs You Can Learn from Scratch
Losing a job is not just about losing an income. There is also the pressure of having to find another source of income quickly, especially when you may not have highly specialized skills that can imme...
The Hidden Risks When Businesses Depend Too Much on AI
The Hidden Risks When Businesses Depend Too Much on AI
AI has become one of the most attractive technologies for businesses. It can reduce repetitive work, accelerate content production, support customer service, analyze data, generate software, and help ...
Digital Resilience: When Businesses Need to Keep Running Even When Technology Fails
Digital Business
  • Aug 13, 2026

Digital Resilience: When Businesses Need to Keep Running Even When Technology Fails
We live in a time when almost every part of a business depends on technology. Sales come through websites and marketplaces, communication happens through WhatsApp and email, payments are processed dig...
AI Content vs. Human Content: What Kind of Content Do People Actually Like?
AI Content vs. Human Content: What Kind of Content Do People Actually Like?
There was a time when creating social media content meant relying on a creative team, photographers, videographers, copywriters, designers, and editors. Today, a single person with the help of AI can ...
Graphie and the Future We Are Building
CEO's Note
  • Aug 11, 2026

Graphie and the Future We Are Building
A Simple Note - on Graphie’s evolution, AI, digital innovation, and our hopes for Indonesia. When Graphie first started, our ambition was actually quite simple: to help businesses access bett...
How Often Do Indonesians Use AI? The Answer Might Surprise You
How Often Do Indonesians Use AI? The Answer Might Surprise You
AI is no longer something discussed only at technology conferences or used by programmers. In Indonesia, artificial intelligence is increasingly becoming part of everyday work and routines—from ...
The History of ChatGPT: From an AI Experiment to a Technology That Changed the World
The History of ChatGPT: From an AI Experiment to a Technology That Changed the World
Imagine the world before ChatGPT. When people wanted to find something, they searched Google. When they needed to write an email, they wrote it themselves. When they had to create a presentation, they...
A New Face for Graphie, A New Way to Explore
CEO's Note
  • Aug 09, 2026

A New Face for Graphie, A New Way to Explore
A website is no longer just a place to tell people who we are and what we do. In today’s digital world, it can also become a space to share knowledge, spark ideas, and start meaningful conversat...
15 Creative Gamification Ideas That Can Turn Ordinary Business Experiences Into Something People Actually Enjoy
Games
  • Aug 09, 2026

15 Creative Gamification Ideas That Can Turn Ordinary Business Experiences Into Something People Actually Enjoy
What if employee training felt like completing a mission instead of attending a mandatory session? What if a loyalty program felt more like progressing through a game than collecting points? What if o...
Your Employees Aren’t Lazy. Maybe the Way You Motivate Them Is Outdated.
Games
  • Aug 08, 2026

Your Employees Aren’t Lazy. Maybe the Way You Motivate Them Is Outdated.
There is something fascinating about modern human behavior. We can spend hours playing a game, repeating the same level just to get a higher score, chasing achievements that have almost no value outsi...
Can AI Replace a CEO? The Future of Executive Leadership
Can AI Replace a CEO? The Future of Executive Leadership
"What if your company's CEO wasn't human, but an artificial intelligence?" Just a few years ago, that question belonged in science fiction. Today, with the rapid advancement of ge...
Graphie Appoints Buyung Wijaya Kusuma as Chief Marketing Officers
Press Release
  • Jul 27, 2026

Graphie Appoints Buyung Wijaya Kusuma as Chief Marketing Officers
KABARINDO, JAKARTA — Graphie, a multinational technology company that provides digital transformation solutions, officially appointed Buyung Wijaya Kusuma as Chief Marketing Officer (CMO) on Mon...
AI Integration in Casual Games: Creating Smarter and More Engaging Gameplay
AI Integration in Casual Games: Creating Smarter and More Engaging Gameplay
Casual games are designed to be simple, accessible, and enjoyable for players of all ages. With easy-to-understand mechanics and lightweight gameplay sessions, casual games dominate the mobile gaming ...
The Importance of Gamification for User Engagement in Business Applications
Games
  • May 11, 2026

The Importance of Gamification for User Engagement in Business Applications
In today’s digital era, competition between business applications is becoming increasingly intense. New apps continue to emerge with better features, cleaner interfaces, and more advanced user exper...