After exploring the failures of AI projects in Indonesia, it’s natural to feel skeptical. AI can seem expensive, complex, and sometimes ineffective. However, it’s crucial to remember: failures don’t tell the whole story.

In fact, amid many stalled projects, several major companies and local brands in Indonesia have successfully implemented AI, demonstrating its potential when applied strategically, with local context, and a clear focus on business problems.

This article highlights real-life examples of AI success in Indonesia, showing how it’s delivering measurable impact.

AI in Indonesia: From Experimentation to Real Impact

Companies that succeed with AI rarely start by asking, “Which AI tool is the best?” Instead, they ask, “Where can AI truly make a difference?”

This approach separates projects that merely exist on paper from those that genuinely influence operations and customer experience.

#1. GoTo (Gojek & Tokopedia): AI Built for Indonesia

GoTo demonstrates one of the strongest examples of AI success in Indonesia through Sahabat-AI, a large language model (LLM) designed specifically for Bahasa Indonesia and local contexts.

Rather than relying on global AI solutions, GoTo built an AI that understands how Indonesians communicate—including informal language and regional variations.

Key Use Cases:

• Language model for customer service

• Foundation for local developer applications

• Support for education, research, and public services

Insight:
Localization is not optional—it’s essential for AI adoption in Indonesia.

#2. Telkom Indonesia: AI as an Operational and Analytical Engine

Telkom Indonesia, the country’s largest telecom operator, leverages AI to manage vast amounts of data. AI helps with automation, analysis, prediction, and operational efficiency.

Key Use Cases:

• Big data analytics for network operations

• AI-assisted mapping of regulations and complex documents

• Optimization of digital services and customer experience

Telkom also collaborates with global partners to strengthen AI capabilities, showing that strategic partnerships accelerate innovation.

Insight:
AI succeeds when integrated into core workflows, not as a side project.

#3. BRI: AI for Customer Service and Financial Inclusion

In banking, Bank Rakyat Indonesia (BRI) utilizes AI through chatbots to provide fast and consistent financial information to customers.

Key Use Cases:

• 24/7 customer service chatbot

• Product and financial information delivery

• Expanding financial access to wider communities

Insight:
AI doesn’t always have to be revolutionary—sometimes it’s about speed, accessibility, and reliability.

#4. E-Commerce & Digital Platforms: Personalized AI

Indonesia’s e-commerce platforms use AI to:

• Recommend products

• Personalize user experiences

• Detect fraud

• Optimize logistics

While invisible to many users, AI significantly enhances conversion, efficiency, and customer satisfaction.

Insight:
AI works best when user experience feels seamless.

#5. Local AI Startups: Nodeflux and Computer Vision

AI success in Indonesia isn’t limited to big corporations. Startups like Nodeflux show that local AI technology can compete globally.

Key Use Cases:

• Computer vision for smart cities

• Traffic monitoring and public safety analytics

• AI-based video processing

Nodeflux proves Indonesia is not only a consumer of AI but also a creator of scalable, high-tech AI solutions.

Key Takeaways

Across these examples, clear patterns emerge:
✔️ Successful AI projects start with real business problems
✔️ Local context and language matter
✔️ AI complements humans rather than replaces them
✔️ Implementation is incremental, not “all at once”

In short, AI success in Indonesia depends on preparation, strategy, and execution, not speed alone.

Closing Thoughts: Stay Optimistic, Stay Realistic

Studying AI failures is important—so we don’t repeat mistakes. But stopping there breeds pessimism.

The facts are clear: AI is already succeeding in Indonesia, across major corporations and local startups. The challenge lies not in the technology, but in the readiness of strategy, data, and people behind it.

AI is not a magic solution. But in the right hands, it’s a real competitive advantage—and Indonesia is already proving it.