The Mie Nyeleneh logo was designed with a memorable concept through an illustration of a panda chef enjoying noodles. The mascot character is used to represent a friendly and approachable impression toward customers. The use of black and yellow creates a strong contrast, making the logo more attractive and easily recognizable. In addition, the rounded typography was chosen to strengthen the modern, casual, and approachable feel that aligns with the character of a culinary brand targeting a wide range of audiences.

Graphie also designed the packaging for Mie Nyeleneh with a modern, clean, and easily recognizable appearance. The packaging design uses a dominant white color combined with yellow accents that align with the brand’s visual identity, creating a simple yet eye-catching impression.

Elemen ilustrasi garis bergelombang pada kemasan terinspirasi dari bentuk mie, yang digunakan sebagai graphic element untuk memperkuat karakter visual brand. Penempatan logo maskot pada bagian utama kemasan juga dirancang agar brand lebih mudah diingat oleh konsumen. 

Graphie designed menu visuals for Mie Nyeleneh to showcase the variety of dishes in a more attractive and informative way. The menu design was created with a clean layout, appealing typography, and consistent visual elements that align with the brand identity, helping to enhance customer interest and strengthen the brand image across digital media.

Graphie merancang desain brosur untuk Mie Nyeleneh sebagai media promosi yang informatif dan menarik. Brosur dibuat dengan perpaduan visual yang menarik, tata letak yang rapi, serta penggunaan warna dan elemen desain yang konsisten dengan identitas brand, sehingga mampu menyampaikan informasi menu dan promosi dengan lebih efektif kepada pelanggan.

Graphie also designed a banner signage for Mie Nyeleneh as an effective promotional medium to increase brand visibility. The banner was designed with an attractive appearance, colors consistent with the brand’s visual identity, and a clear information layout to ensure it is easily seen and understood by customers.

Graphie also designed a standing banner for Mie Nyeleneh as an informative and eye-catching promotional medium. The design was created with a clean layout, striking visuals, and colors consistent with the brand identity to strengthen promotional appeal and help customers recognize the brand more easily.

Graphie also designed a name card for Mie Nyeleneh as a professional and recognizable brand identity medium. The design was created with a simple yet attractive appearance, using visual elements and colors consistent with the brand identity to create a professional and memorable impression.

Mie Nyeleneh is an emerging food brand built on the promise of “affordable price, satisfying taste.” Specializing in halal bakmi, the brand is designed to cater to enthusiasts seeking delicious, halal-certified noodles at accessible price points. With a diverse selection of toppings, Mie Nyeleneh aims to deliver both variety and quality, ensuring a flavorful experience for a wide range of consumers.

Graphie merancang desain menu untuk konten media sosial Mie Nyeleneh yang tidak hanya menarik secara visual, tetapi juga efektif dalam memperkenalkan ragam menu kepada audiens, memperkuat daya tarik brand, serta menjangkau pasar yang lebih luas secara digital guna mendorong peningkatan minat dan keputusan pembelian.